In February 2012 Luis Gurpegui Muga signed collaboration with Lianhua Super & Hyper markets in order to sell Gurpegui’s elaborated wines in their shops. Lianhua is a nationwide retail chain operating in 19 provinces with more than 3000 shops across China. The collaboration agreement with Lianhua means a big step into the Chinese market.
- Participation at the DOCa Rioja seminar with Luis Gurpegui Muga wines
- Visit of Mr. Primitivo Gurpegui to one of the wine shops
- Estrella Damm as part of the beer festival organized by Lianhua Supermarket
- Opening of the first Luis Gurpegui Muga Berceo Shop in Xiamen
- Presentation of Berceo at the DOCa Rioja Grand Tasting Show in Shanghai