Estrella Damm as part of the beer festival organized by Lianhua Supermarket

In June 2012 Lianhua Supermarket organized a beer festival in more than 50 shops in Shanghai. Estrella Damm was placed in a premium position due to their brand marketing and eye-catching FCBarcelona displays. Lianhua Supermarket  is actively promoting Estrella Damm in over 300 retail shops giving always to Estrella Damm a premium position and taking advantage of Estrella Damm’s marketing presence.