In June 2012 Lianhua Supermarket organized a beer festival in more than 50 shops in Shanghai. Estrella Damm was placed in a premium position due to their brand marketing and eye-catching FCBarcelona displays. Lianhua Supermarket is actively promoting Estrella Damm in over 300 retail shops giving always to Estrella Damm a premium position and taking advantage of Estrella Damm’s marketing presence.
- Participation at the DOCa Rioja seminar with Luis Gurpegui Muga wines
- Visit of Mr. Primitivo Gurpegui to one of the wine shops
- Opening of the first Luis Gurpegui Muga Berceo Shop in Xiamen
- Presentation of Berceo at the DOCa Rioja Grand Tasting Show in Shanghai
- Luis Gurpegui Muga wine tasting in Xiamen